People are much more likely to complain about the conditions of their city over Twitter than through official channels. Now cities can use those complaints to their advantage.
Where is the data?
This week, IBM unveiled the results of its Social Sentiment Index on traffic in India. The index looked at 168,330 comments on Facebook, Twitter, and other social media sites.
What is it used for?
How can all this data actually assist cities? It potentially helps them gauge the success of already-completed transportation infrastructure projects, highlights the pain points of different cities, and indicates where better public transportation options are needed–and at what times of day. This is all especially useful in India, where infrastructure change is happening quickly.