Mining social data doesn’t require expensive data analytics to extract information. Simpler tools like mining Twitter feeds is much faster and perhaps more effective as well.
Researchers Use Twitter to Study Contagion
“Imagine Joe is about to take off on an airplane and quickly posts a Twitter update from his phone,”… and then using this data to track who might come into contact with Joe later on.
Marketers Use Twitter to Find Potential Customers
Businesses use twitter feeds to find out who their potential customers are. A Cold-remedy maker, Cold-EEZE, sent a care package to an athelete who expressed concerns about his cough on Twitter. The package was sent to help him overcome his cold ahead. Keywords: Heartware